Nova Scotia – In a deeply saddening announcement this week, the golf-media world learned of the unexpected passing of Cody “Beef” Franke, age 31, who died over the weekend from a “sudden medical issue,” according to his team on the podcast Fore Play.
Franke had recently joined Barstool Sports as a head golf professional and content creator. Previously, he served as head golf pro at Thornberry Creek Country Club at Oneida in Hobart, Wisconsin, and built a reputation for instructional videos, travel pieces and engaging voice in the golf community.
Why this matters
While the death of a 31-year-old may at first feel personal, the broader impact resonates in several ways. Franke was part of a growing wave of golf instructors turned influencers—professionals who use digital media to demystify the sport and reach everyday players. His passing underscores gaps in how the sports-instructor and influencer world handles health and wellness, particularly in non-elite tiers.
Moreover, within the Barstool Sports ecosystem—a media company with a strong cultural footprint—Franke’s loss highlights the human cost behind content creation. As Barstool founder Dave Portnoy put it: “Barstool lost a member of our family this weekend. Just tragic news … You will never find a nicer more genuine person than Beef.”
The man behind the brand
Friends and colleagues recall Franke not just for his golf swing tips but for his character. A viral clip showed him refusing to shake hands unless first removing his cap—a small gesture that revealed a larger ethic of respect.
One collaborator said, “Beef genuinely loved helping others play better, from the one-club challenge to a quick shot tip, he had that rare mix of skill and warmth.” Community posts echoed that sentiment: his passing prompted an outpouring of grief and memories of a mentor, friend and teacher.
Looking ahead
The exact medical cause of Franke’s death has not been publicly disclosed. This raises important questions about wellness and prevention in sports-related professions. While the broader industry continues to expand its digital reach, the wellbeing of those behind the camera deserves attention.
In tribute, fans and colleagues alike are encouraged to reflect on his guidance, share their favorite Franke moments, and consider how the golf community can better support instructors and creators in health as much as in technique.
